Alexa

Can someone give me some interesting marketing links ? I have to imagine for my next project that I am the Product Manager and have to launch a new drug on the market. The problem is my knowledge in marketing is basic.

Any tip is welcome. Thanks.

__________________
"Dare to live the life you have dreamed for yourself. Go forward and make your dreams come true" (R.W. Emerson)

I, Brian

How seriously do you have to get into this?

If seriously, your one resource is "Marketing Management" by Kotler - deals with product marketing very specifically in there.

Hope that helps.

Alexa

Well, I have to analyse the situation on the market for my new product, to elaborate a strategie and use some tactics for the launch, than to allocate the budget and possibles sales. I'll say quite serious. He wants to take the case of a new product already on the market and do the plan ours. I suppose he'll compare than our work with the real work done by the owner company. That really scares me.

I'll check for Kotler at my library. Plus, I got the help of one of the Product Managers at work.

Thanks, Brian.

__________________
"Dare to live the life you have dreamed for yourself. Go forward and make your dreams come true" (R.W. Emerson)

I, Brian

No problem - Kotler is effectively the "Marketing Bible" and covers most everything in there. Much better signal to noise ratio than most of what you'll find online (in other words - it's concise information delivered quickly - no waffle).

Alexa

Thanks again, Brian.

__________________
"Dare to live the life you have dreamed for yourself. Go forward and make your dreams come true" (R.W. Emerson)